![]() ![]() So us being able to provide an affordable product actually created a market for soft drinks within wholesale.” You had your lower end consumers buying mixer drink products as opposed to carbonated soft drinks. When we first entered the market, it wasn’t common to find the market leader or soft drinks in a wholesaler. We’d like to believe we redefine the route – to – market in wholesale for soft drinks. Twizza’s CEO, Lisle Clark says, “So, the wholesale market in South Africa is less than 40% of the entire market but it has contributed to more than 70% of our business. Twizza is one of the first companies that took advantage of the strong growth in the spaza shop market to grow their brand 20 years ago. So, those are innovations that we welcome because they make sure that township can be equally respected.” I mean we’ve got people like Blue Label Telecoms who are now introducing devices into our township, allowing our people to be able to pay without necessarily using cash. So, we look forward to even bigger brands coming on board, especially given that the financial sector has also come on board. Soweto Business Access says it is beneficial to be part of the township economy and that it’s not just fast-moving consumer goods (FMCG) companies that have seen the growth potential in the informal sector.Ĭhair of Soweto Business Access, Mphuthi Mphuthi says, “So, it does show that if you align with township consumers, you are guaranteed support. Some items such as Score energy drink, Mofaya energy drink, Go-Slow chips and Simba Munchies have become popular in the township economy and had previously not been seen in big retail stores. These brands have been slowly taking the market share away from big names like Tiger Brands and Premier.
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